Basic SEO 3 : Heading

Heading Tag (H1, H2, H3, H4, H5) is also important for SEO. All of Blogger widgets (gadgets) title use H2 tags. But, Minima Template use H3 tag for post title and many blogger templates use H2 tag for post title. To improve SEO, you need to use H1 tag for post title. For example, find this code,

<b:if cond='data:post.title'>
<h3 class='post-title entry-title'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><data:post.title/></a>
<b:else/>
<b:if cond='data:post.url'>
<a expr:href='data:post.url'><data:post.title/></a>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h3>
</b:if>

This example shows that your template use H3 tag for post title (If you don't find it, your template may use H2 tag for post title). Replace H3 (or H2) at this code with H1, for example,

<b:if cond='data:post.title'>
<h1 class='post-title entry-title'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><data:post.title/></a>
<b:else/>
<b:if cond='data:post.url'>
<a expr:href='data:post.url'><data:post.title/></a>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h1>
</b:if>

And you need to change post title font size by adding this code before ]]></b:skin>

h1.post-title, .post h1 #Blog1 h1, #Blog2 h1 { font-size:1.5em; }

Basic SEO 2 : Add Meta Keywords and Description

Some blogger expert have written tutorials about how to add meta keywords and description. It is very easy, you need to add this code after title tag above or before <b:skin><![CDATA[/*\
Example,

<meta name="description" content="Seo Tips For Blogger Platform" />
<meta name="keywords" content="seo tip, blogger, blogspot, seo website, seo guide" />

But, this code add same meta keywords & description to all posts. It is not good because you will find a warning at Google Webmaster Tools because duplicate meta keywords & description are detected. So, it is better if you only add meta keywords & description to the homepage. For example, you can add this code,

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta name="description" content="Seo Tips For Blogger Platform" />
<meta name="keywords" content="seo tip, blogger, blogspot, seo website, seo guide" />
</b:if>

Basic SEO I : Change the Title Tags in Blogger

By default, Blogger display BLOG TITLE: POST TITLE for single post. That is not search engine friendly. You can improve SEO by changing the title tags to POST TITLE | BLOG TITLE.

• Please login to your BLOGGER ACCOUNT. 
• Go to LAYOUT > EDIT HTML 
• Find this code : 

<title><data:blog.pageTitle/></title>

• replace with this code,

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if> 

• Additional, You can also add some keywords to homepage title, for example

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/> | Free Download Blogger Templates </title>
</b:if>

Next > Basic SEO 2 :  Metakeywords and Description